Integrated Brand Marketing Plan

Research

Research will be conducted using two methods namely, quantitative research method and qualitative research method.

The quantitative research will be used to collect data expressed in numbers and graphs, this will be done through enquiries done at the organization monthly, through walk-ins, telephone, e-mail and through monitoring daily social media platform interactions, and monitor the number of viewers and listeners of the organization radio and television advertisements quarterly.

The qualitative research will be used to understand the concepts, thoughts, and experiences of our targeted publics to enable us to improve and change what needs to be changed and improved. This will be done through interviews with open-minded questions, written reviews, and surveys.

Objectives

Our objectives of TLF integrated brand marketing strategy are to increase awareness of the organization and the services offered by the organization.

Increase the number of beneficiaries and donors.

Improve the quality of the advertising to meet the expectations of our publics and even capture the attention of our publics.

Begin hosting seminars where our publics and stakeholders will enjoy and simultaneously learn more about the organization, its products and services rendered.

Increase the general outreach of the organization.

Programming

The actions to be taken to achieve our objectives are to do online advertising, social media advertising and implement new high-quality traditional media advertising.

Implement telephonic and e-mail engagement with our publics and potential stakeholders, get the most well-unknown and influential, individuals of high stature included in our seminar activities, events and advertisements.

Grow our media presence through press releases, events, campaigns, interviews, press conferences, radio & television shows, and new articles focused on marketing non-profit organizations.

Evaluation

Evaluation of the performance and results of our objects will be conducted through surveys, ratings, media coverage received, interviews and social media interactions.